Building, investing in and scaling category-defining ecom brands.
thora. Markus Thora, e-commerce operator, investor and brand builder
markus.
Nine years building and scaling e-commerce brands across Europe. Founded, invested in and exited consumer brands.
ventures.
with.
- Selected17 of 100+
- Yuma
- SolarClarity
- Solar For Schools
- Etuui
- Apollo
- Pink Papaya
- Bavaria Trachten
- Etuui Studios
- Virshields
- Qure
- TB International
- Oy Surf
- Racetex
- Hydro
- Econvy
- Urban Classics
- Moleqular
exits.
in public.
Building Essense from the ground up and sharing all of it. Product, positioning, Meta ads, scaling, the wins and the setbacks, with real numbers.
stage.
I speak at events, conferences, and private gatherings about building real e-commerce brands, investing in consumer ventures, and the operator's perspective on scaling businesses in Europe.
Building premium brands from zero with a brand-first, inventory-second approach.
Navigating DACH and EU markets, what works differently in Europe vs. US.
Practical AI workflows for creative, ads, and operations, not theory.
Real P&Ls, real decisions, real failures. What it actually looks like to run brands daily.