Markus Thora
My mission is to build, invest in, and scale category-defining ecom brands, and share the entire journey openly.
Sharing the journey of building premium brands across Europe.
Watch on YouTube
My mission is to build, invest in, and scale category-defining ecom brands, and share the entire journey openly.
Sharing the journey of building premium brands across Europe.
I'm Markus Thora, an e-commerce operator, investor, and brand builder based in London.
Over the past seven years I've built and scaled 100+ e-commerce brands, generating €250M+ in total sales across European markets. I've founded, invested in, and exited multiple ventures, from consumer brands to fintech software.
Today I run Atlana Group as my central platform, and I'm actively building Essense (premium longevity supplements) and Vylo (recovery hardware). I share the full journey, the wins, the failures, the real numbers, on YouTube and social media.
I'm always open to connecting about potential ventures and investments, speaking at events, or simply exchanging ideas with other operators and founders.
Follow along as I build Essense from the ground up, an unfiltered, raw look at what it takes to create a premium longevity brand in Europe. The wins, the setbacks, the real numbers, and every decision along the way.
From product development and brand positioning to Meta ads and scaling operations, everything shared openly.
Episode 1, Coming Soon
Watch on YouTubeWhether you're exploring a potential venture, looking to book me as a speaker, or just want to exchange ideas, I'd love to hear from you.